About Magick and Me

My Story: From Hiding to Helping

Hi, I'm Adele - and I spent years putting my life on hold, waiting to be "small enough" to deserve good things.

The shame spirals. The Monday restarts. The feeling like everyone else had some secret manual for life that I never got. But the real kicker? I was tired of having to buy what fit instead of what I actually wanted to wear. Tired of thinking black and baggy were my only "safe" options. Tired of believing I had to shrink myself to earn the right to take up space.

Here's what changed everything: I realised I could want to be healthy AND refuse to hide while I figured it out.

Most people think you have to choose: either accept yourself completely as you are, or work towards change. But that's bullshit. You can value your health, want to make changes, AND refuse to put your life on pause while you do it. You can pursue vitality without shame. You can wear bright colours at any size. You can take up space while you're figuring things out.

That's how Magick & Me was born.

What I Actually Created (And Why)

The Size-Inclusive Dopamine Dressing Collection Slim people get to choose how they want to dress because everything comes in their size. Plus-size people are used to buying what fits, not what they love - and feeling like they have to hide in black or baggy clothes to avoid attention. I create vibrant, colourful pieces up to 6XL because you deserve CHOICE. You deserve to express yourself. You deserve to feel joy in your clothes right now, at this size, while you're living your actual life.

The Confidence Reset Tools Here's the thing nobody talks about: you might genuinely want to make healthy changes, but years of diet culture have left you convinced you need to hate yourself into compliance. The crystal kits, alignment boards, and reset guides aren't about "just accept yourself" - they're about shifting from shame-based motivation to values-based action. From "I'm disgusting and need to change" to "I value vitality and deserve to feel good in my body."

The Real Work Using Acceptance and Commitment Therapy principles, these tools help you separate wanting to be healthy from believing you're only worthy AFTER you lose weight. You can pursue wellness from a place of self-respect, not self-punishment. You can wear what makes you happy while you work on your goals. You can live now, not "after."

Who This Is Really For

This is for plus-size women who are tired of the false choice between:

  • "Love yourself exactly as you are and never change anything"
  • "Hate yourself until you're small enough to deserve happiness"

There's a third option: Value your health, pursue vitality, AND refuse to hide while you do it.

You know what you should be doing for your health. The problem isn't knowledge - it's the shame and self-hatred that makes sustainable change impossible. When you constantly punish and criticise yourself, your nervous system stays in survival mode. You can't make lasting changes from that place.

You don't need fixing. You need tools that help you pursue wellness from self-respect instead of self-loathing.

Because the real magic isn't in the perfect plan. It's in believing you're worth caring for - exactly as you are, right now, while you work toward whatever changes you want to make.

Ready to Live Now, Not "After"?

You deserve vibrant clothes at your current size. You deserve tools that work with your brain, not against it. You deserve to pursue health from a place of love, not shame.

Ready to break the cycle for good?

Tired of the same cycles keeping you stuck?

My Self-Love & Self-Esteem Workbook is the no-bullshit guide to breaking free from the "hate yourself until you're thin enough" mentality.

It's packed with practical tools to help you shift from punishing yourself into healthy choices to actually wanting to take care of yourself.

Because here's the thing - sustainable change happens when you stop treating yourself like the enemy.

I'm Ready
dopamine dressing Fashion set with t-shirt, pants, sneakers, and tote bag on a pink background

Ready to stop hiding?

Tired of settling for "whatever fits" instead of what you actually love?

Our size-inclusive dopamine dressing collection (up to 6XL) is designed for women who are done with black, baggy, and boring. Vibrant patterns, bold colours, and cuts that actually flatter - because you deserve choice, not just whatever's left in your size.

Stop waiting for permission to wear what makes you happy. Your life is happening now.

Shop the Collection